Help Me Find A Christchurch Car Rental For My Trip

The New Zealand car rental business is highly competitive. The Yellow Pages displays over 1,500 car rental businesses in New Zealand alone. With a population of 4 million people and monthly tourism numbers of about 157,700 people, it seems like there are too many car rental firms and too few people to rent the cars. So, how does a car rental company stand out from their opposition?

Well, the best bet for the long term is for a car rental business to *obtain and maintain* a presence in the social media sphere. Go make itself know where people hang out, and it will be poised to grab their business when they need rental cars!

So, where do people hang out? Try youtube.com - over 60% of the web's traffic watch video every day. Try facebook.com - this social networking space has a Google PageRank of 9 out of 10 - one of the Internet's most popular place to gather! Facebook has a plethora of advertising vehicles that are cheap cheap cheap: pay-per-click, free group and company page functions. Also try twitter.com. Status update services are the rave. Twitter allows you to follow others with common interest, and they update their status daily with less than 140 characters. Tweets are now commonplace.

And, there are also others, like myspace.com, bebo,com, delicious.com, furl.net, stumbleupon.com, technorati.com - to name a few.

Social media websites are where people go and where word-of-mouth is the status-quo. A New Zealand car rental business will stand out from the crowd if it gets itself entrenched in the 100's of social media networks, ready to pounce on their customers!